Growing up as a child I used to love sports of all kinds. I couldn’t wait every four years to watch the winter and summer Olympic Games on television and cheer for my country. I was always amazed at how all the countries of the world could set aside their differences and come together to compete for all those medals. As time passed on and I grew into an adult, I lost almost all of my taste for sports. It wasn’t until the London Olympic Games of 2012 that a door was re-opened and I began to appreciate sports and athletes from not only my country but from others as well. When I now realize all the effort, training and sponsorship that go into producing athletes I have learned to truly appreciate it all and when witnessing what top Indian conglomerate Sahara India Pariwar has done to support the athletes is truly remarkable.
Sahara India Pariwar is a definite leading supporter and promoter of sports both local and regional at national as well as international levels. Sahara stands firmly behind the sports of India because they believe they encourage an enthusiastic and healthy aspect of society and culture. Sports can break down barriers that were put up over centuries, bring unification and create an emotional relationship. Saharasri Subrata Roy (Chairman of Sahara India Pariwar) goes on to explain that all humans possess a dominating instinct within themselves that craves competitiveness against others. Sahara uses this benefit and promotes the sports of India in order to generate top world athletes who will in turn inspire younger generations to pursue sporting careers as well.
Sahara had taken the liberty in 2010 of being a major organizational provider in preparing and coordinating the XIX Commonwealth Games. Their aim was to ultimately impress and gratify the expectations of all the guests who came to attend it from across the globe. The key to accomplishing this was by supplying critical human resource and services to numerous areas and also the bonus for volunteers. During this period of time, among much skepticism Saharasri Subrata Roy had personally dedicated himself along with everyone else to restore the pride of India. The plan worked very well and Commonwealth Games became one of India’s national festivals.
Other important aspects of the games were the making of Jee Jaan Se – Commonwealth Song which was specifically recorded with Shankar-Ehsan Loy, Sonu Nigam and Sapna Mukerjee. More than 2,500 gold-plated wrist watches were distributed to volunteers and the media as well. Other international guests were treated as well with brass name plates on the GAs rooms at Ashoka Hotel. Coffee table books, DVDs, experience folders and personalized stationary dockets were also given out to guests and much more.
Sahara India Pariwar is incredibly generous to its athletes and treats them with top quality training facilities at Sahara Sports Academy and also provides bonus pay-outs to the top professionals who provide excellent performances in their sports. There is no doubt that the world of sports for India has gone first class as soon as Sahara had taken over. May they provide further lucrative promotions and support to the future generations of Indian athletes.